Mercato | Mercato – ASSE: A colossal offer in preparation to buy ASSE?

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Posted January 4, 2022 at 1:10 pm by DM

Founder of the company Smart Good Things, Serge Bueno should, in the coming days, send a takeover offer to Roland Romeyer and Bernard Caïazzo.

Chairman of the Executive Board of ASSE, Roland Romeyer hoped to sell the club before the end of 2021. Failed. This file drags on, despite the recommendations and selections of the audit firm, KMPG . However, some local investors are interested in buying ASSE such as Serge Bueno , founder of Smart Good Things. “I presented him with the outline of my project to take over the club. This project is supported by Smart Good Things and its current investors. There is not a single shareholder, but several, including investment funds. We will also appeal to the general public. Our offer will be greater than the amount of the bank guarantee (note: 100 M €), because the club needs more to get out of the rut and settle permanently in L1 ”had confided the businessman in a interview with Progress.

An offer from Serge Bueno in preparation

Some media had mentioned a possible association with Olivier Markarian, whose project had been dismissed by the KPMG firm. But as reported by But Football Club, Serge Bueno is expected to continue alone due to differences with the former CEO of Markal. The Franco-Israeli businessman could soon pass on his offer to Roland Romeyer and Bernard Caïazzo . Like the project led by Red Bull, Smart Good Things would like to build a sports empire in Europe and invest in sports other than football.

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