Posted on December 8, 2021 at 10:45 p.m. by AM Director of sponsorship of PSG, Marc Armstrong reveals a rather incredible figure on the arrival of Lionel Messi last summer. During the last month of August, the PSG struck a big blow by attracting Lionel Messi whose contract with FC Barcelona could not be extended. An arrival that has toured the world and La Pulga was presented with great fanfare to PSG . It must be said that with the arrival of such a player, the capital club goes into another dimension. Indeed, if from a sporting point of view, the Messi effect is long overdue, from an economic point of view, it is already very impressive. Indeed, in remarks granted to Figaro, Marc Armstrong , director of sponsorship of PSG ; reveals the immediate impact of Lionel Messi . “We gained 20 million fans on the various platforms in the week following his arrival and our growth has been around 1 million subscribers per week since,” he said. With 116.2 million fans on social networks, PSG ranks fourth among the most followed clubs behind Real Madrid (263.8 million), FC Barcelona (258.3 million) and Manchester United (161.1 million).
PSG has won “20 million fans on the various platforms in the week following his arrival ”
Mercato | Mercato – PSG: Lionel Messi at the origin of a revolution in Paris!
