Mercato | Mercato – ASSE: Russia, billionaire … This incredible revelation on this colossal project!

Posted on December 2, 2021 at 12:15 by DM

Announced as one of the favorites to take over ASSE, Sergei Lomakin would also like to come to France in order to establish his brand in the country.

At the head of ASSE since 2004, Roland Romeyer and Bernard Caïazzo will soon hand over. The question is to know to whom … On November 23, the cabinet KPMG , mandated to select the best projects, accepted four candidates including one from a Russian billionaire, Sergei Lomakin. 986th world fortune according to Forbes, the businessman would have come to Saint-Etienne to attend the meeting against PSG last Sunday and to make an offer to the cabinet KPMG.

Lomakin at ASSE also for business?

But if Sergei Lomakin wants to buy back ASSE , it is is also for business. As But Football Club explains, the Russian billionaire, who made his fortune through his discount chain Fix Price, wants to establish his brand in France. By buying the Saint-Etienne club, the investor could make himself known to the general public and increase his notoriety in the country. A need for Lomakin , which will soon see one of its competitors, Mere , open one of its stores in Lorraine.

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